So what does we mean right content for digital marketing ?
Right content means delivering distributing value, relevant and consistent content to the clearly defined audience at the correct time which is also known as content marketing.Once the right content are delivered to the customer , then the question of whats the purpose of taking this action comes up ? As content marketing purposely aiming to gain effective engagement with customers , at the same time increasing the brands awareness to new customer or even increase brand loyalty as it interact with old customers regularly .Through the use of right content organisation should strive to change and enhance their customer behaviour towards the company in a positive manner and boosting the brands trustworthy towards the audience.
Why is content marketing important?
- It focuses on owning media instead of simply borrowing it
- It enhances your social media strategy
- It helps your SEO (search engine ranking and results), because search engines reward businesses that publish unique, quality content
- It is a successful PR strategy. It lets you address issues readers care about rather than just promoting your business
- It creates content which drives inbound traffic and leads
- Lastly the most important factor is content marketing is “story telling” and aims to make a change in the long term
How can content marketing do beyond just providing contents?
The great example of content marketing are RED BULL , as they are able to transform from content marketing in to a media house . This does not only depicts how content is so important to the customers but also showing by delivering the correct content can achieve results you desire or even surprising outcomes. The way how red bull deliver their content is by hosting regular events and link their brand with the key words such as energy, sports and powerful, so when ever people think about sports or exercising they think of red bull as it provides energy. As mentioned content marketing are story telling for the long term, as times progress the brand are able to stand on top of the industry and be the most well known brand for challenging the unbelievable or for any other active events. The progression lead the brand to have huge engagement with audience around the world and eventually reaching the amount of customer where they can create a media house to deliver and advertise its company.
The right method?
What is the most efficient method to deliver contents to the audience? It will be email marketing !!! The method is one of the oldest yet most powerful digital marketing tools.As its extremely cost effective, highly target, customisable on a mass scale and completely measurable.This method allows company to spend the lowest money and delivery the most efficient information to the correct audience in the shortest time! Doesn’t this sound incredible for achieving so many objective at the same time?Also data have shown that more than 34% of the people worldwide use email, thats about 2.5 billion people and at least 91% of consumer check their email on a daily basis. This means that by sending mails to customers you have a high chance of them opening the email and receive the information you delivered as the checking rate is so high! Further People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media and it can be said email is the most powerful tool to make a sale online!!!
Why is email marketing still working?
- Email is an easy way to reach mobile customers
- It’s an effective way to keep customers informed
- Email coupons drive online and in-store sales
- It’s easy to customise and integrate into other marketing tactics
- Email marketing is inexpensive
Over all in digital marketing by choosing the correct method to deliver the most appropriate content is crucial to a brands to succeed.So the question comes to do you think email marketing will fall behind the trends one day ? Also whats your thoughts towards content marketing?
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I think email marketing will be powerful and the “go-to” strategy for quite a few years to come. However, as emails are decreasingly being used compared to social media platforms I think one day it will inevitably fade out as social media marketing develops.
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Thats true , i totally agree with you Cody . As i believe email strategy will be inevitable one day , but i think some other tools will act the same function and replace it. As our world is constantly changing, maybe we don’t need to sent emails, we can just transfer data to them in just few seconds.
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I think email marketing is as strong as ever and I don’t think it’ll fade to the background with social media which is kind of booming in popularity. I feel it is such a tailored preference that I actually get to see what I want to see and I kind of feel like emails are targeted to me more specifically then other marketing techniques
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Thats totally true , as i agree with you that email marketing will not disappear it will always be there , but just might behind social media or future strategy. As its one of the oldest strategy but yet most efficient one , but personally i am looking forward that email can be optimised for example the contents can be short videos or a program can help you modify the email and show all the important word in highlight.
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