Whats mobile marketing?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.Also why market chose mobile marketing is because the mobile phone user is expected to pass 5 billion by 2019 and 51% of customers say that they use mobile devices to discover new brands and products.With the popularity of mobile phones and the ability of marketers to tailor personalised information based on demographic information and other consumer behavioural characteristics, mobile marketing is growing rapidly.

Marketers use mobile marketing to reach customers and interact with customers anywhere in the process of buying and establishing relationships. For consumers, a smartphone or tablet is a convenient shopping partner, ready to get the latest product information, price comparisons, comments and comments from other consumers, and convenient electronic coupons. Mobile devices provide marketers with an effective platform to engage consumers with deep engagement and rapid purchases with tools such as mobile ads, coupons, text messaging, mobile apps and mobile websites.

How to create a mobile marketing strategy ?

Step 1 – Create Mobile Buyer personas

Understanding your audience is the first step to any marketing strategy, so by creating a profile that describes each one’s background , job description, main sources of information, goals, challenges, preferred type of content, objections and role in the purchase process. It is easier to determine a channel and voice for your marketing messages when you have a clear picture of your target audience.

Step 2 – Set Goals

The key to defining any effective strategy is to first decide what success looks like by choosing the correct pathway.Get the ket stakeholders together to map your mobile marketing strategy by thinking what are we currently doing for mobile? If we are ready to do mobile marketing how are those initiatives performing?What are your main objectives for including mobile marketing in your overall strategy?Who is the key audience and how are we going to engage with them ?

Step 3 – Establish KPIs(key performance indicator)

Mobile marketing is just like other marketing strategy its required to test and optimised . Determine which realistic, measurable KPIs define your mobile campaign’s success.To identify and chose the correct KPI we are required to ask ourself do we want to increase conversion from email messages? Am i trying to improve traffic to sales pages? Do we need to improve sales by converting more traffic on certain pages?

Step 4 – Monitor Mobile Metrics

By using monitors like google analytics which can help to monitor mobile usage of your site:

• Mobile behaviour data reveals how well your mobile content engages your audience.
• Mobile conversion data will indicate whether or not some of your key landing pages still need to be optimised for mobile browsing.

From reading this blog what are you thoughts on mobile marketing ? How do you think it can effect our decision in purchasing process?